LIFE CYCLE OF RAW DENIM

LIFE CYCLE OF RAW DENIM

Before I joined the AKINGSNY crew, I had very little knowledge of the different forms of denim that's available in the market today. I didn't fully understand why some of my jeans were so stiff when I purchased them. In this blog, I talk about the typical life cycle of raw denim that you should expect within the first six to twelve months after purchase.

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WHY THE J-SHAPE?

WHY THE J-SHAPE?

We introduced our first J-Shape denim on the James raw denim as a way to add more depth to its silhouette. It seemed like raw denim was two-dimensional and needed a different shape to truly grasp it's unique nature.

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