INTEGRITY, PERSISTENCE, QUALITY
Our denim starts with the finest materials at our factories. Experts ensure that every denim is made with high quality graded denim and cut to precision.
Our denim's quality is reflection of our brand's integrity. We source premium Japanese Raw Denim every season for our raw denim jeans. The raw denim is an unprocessed denim material that begins to shows its beauty through fades overtime.
Our designs are heavily inspired by New York architecture and lifestyle. Seams are meticulously measured and drawn out to be as flawless as modern skyscrapers. Pockets are purposely designed to fit urban essentials like battery packs and cash.
From the earliest hand developed washes in Alan's lab in his New York City home, we've enhanced the washing process of every denim. Wash houses at our factories diligently manage every step in the washing process. Every fade in design must be quality controlled post every cycle.