CUT TO FIT EVERY HEIGHT

WHILE IN HIGH SCHOOL IN 2015, ALAN KING HAD A VISION TO CREATE A CUT THAT WOULD ALLOW FABRIC TO DISTRIBUTE "STACKS" FROM KNEE DOWN EVENLY.

THE J-SHAPE

ALAN KING'S 2015 TEENAGE IDEA SPARKED THE BEGINNING OF WHAT IS KNOWN TODAY AS OUR J SHAPED CUT. OTHER NICKNAMES SUCH AS "BANANA SHAPE", "CURVED SEAM" AND "BOWLEGGED PANTS" WERE DEVELOPED LATER ON.

INTEGRITY, PERSISTENCE, QUALITY

Our denim starts with the finest materials at our factories.  Experts ensure that every denim is made with high quality graded denim and cut to precision.  

PREMIUM DENIM

Our denim's quality is reflection of our brand's integrity. We source premium Japanese Raw Denim every season for our raw denim jeans. The raw denim is an unprocessed denim material that begins to shows its beauty through fades overtime. 

DESIGN

Our designs are heavily inspired by New York architecture and lifestyle. Seams are meticulously measured and drawn out to be as flawless as modern skyscrapers. Pockets are purposely designed to fit urban essentials like battery packs and cash.

PREMIUM WASHES

From the earliest hand developed washes in Alan's lab in his New York City home, we've enhanced the washing process of every denim. Wash houses at our factories diligently manage every step in the washing process. Every fade in design must be quality controlled post every cycle.